Библиография

Abell, D. E. & Hammond, J. S., Strategic Market Planning: Problems and Analytical Approaches, New Jersey, 1979.

Ansoff, H. I., Checklist for Competitive and Competence Profiles, Corporate Strategy, New York, 1965, 98-99.

Brandes, O. & Breges, S., Strategy Development in Swedish Multinational Companies, Prince Bertil's Symposium, 1984.

Chandler, A. D., Strategy and Structure, USA, 1962.

Deal, T E. & Kennedy, A. A., Corporate Cultures, Vanersborg, 1983.

Drucker, P. F., Managing for Result, Stockholm, 1970.

Fruhan, W. E., Jr., The Fight for Competitive Advantage, Division of Research, Harvard Graduate School of Business Administration, Cambridge, Mass., 1972.

Galbraith, J. R. & Nathanson, D. A., Strategy Implementation: The Role of Structure and Process, USA, 1980.

Harrigan, K. R., Strategies for Declining Industries, DBA thesis, Harvard Graduate School of Business Administration, Cambridge, Mass., 1979.

Hayes, R. H., Strategic Planning-Forward in Reverse?, Harvard Business Review, USA, Nov-Dec 1985.

Haspelagh, P., Portfolio Planning: Uses and Limits. Harvard Business Review, USA, Jan-Feb 1982.

Henderson, В., The Experience Curve, Review, USA, 1977.

Hickman, C. R. 6t Silva, M. A., Creating Excellence, 1984.

Hofstede, G., Culture's Consequences, USA, 1980.

Karlof, В., Business Strategy in Practice, England, 1987.

Kotler, P., Marketing Management, USA, 1980.

Levitt, T, The Marketing Imagination, USA, 1983.

- Exploit the Product Life Cycle, Harvard Business Review, USA. Nov-Dec 1965, 81-94.

Lorange, P. 6c Vancil, R. F., Strategic Planning Systems, USA, 1983.

Mintzberg, H., Planning on the Left Side and Managing on the Right, Harvard Business Review, USA, July-Aug 1976.

- Structure in Fives: Designing Effective Organizations, USA, 1983.

- Strategy in Three Modes, California Management Review, 1984.

Naisbitt, J., Megatrends, USA, 1982.

Newman, H. H., Strategic Groups and the Structure-Performance Relationship, Review of Economics and Statistics, Vol. LX, Aug 1978, 417- 427.

Normann, R., Service Management, Sweden, 1983.

Ohmae, K., The Mind of the Strategist-The Art of Japanese Business, USA, 1982.

Peters, T. J., and Waterman, R. H., Jr., In Search of Excellence, USA, 1982.

Porter, M., Competitive Strategy, USA, 1980.

Competitive Advantage, USA, 1985.

Rothschild, W. E., Putting It All Together, New York, 1979.

Schelling, T., The Strategy of Conflict, Cambridge, Mass., 1960.

Schumpeter, Joseph, Capitalism, Socialism and Democracy.

Simon, H. A., On the Concept of Orga nizational Coal, Ansoff, H. I. (ed.),

Business Strategy, Maddlesex, 1971. Steiner, G., Strategic Planning, Collier Macmillan, 1979.

Tufvesson, I., Towards a New Interpretation of Marketing Management, Trends in Management Development, Sweden, 1982.

Yavitz, B. and Newman, S., Strategy in Action, USA, 1983.

Zimmerman, T., Top Management Strategy-What it is and How to Make it Work, USA, 1981.

Trends in Management Development, Sweden, 1982.

Yavitz, B. and Newman, S., Strategy in Action, USA, 1983.

Zimmerman, T., Top Management Strategy-What it is and How to Make it Work, USA, 1981.